2012: The New Beginning
In 2012, in a time of political and economic uncertainty in Egypt, the Sayed family took over the already older Coffee Shop The Pharaoh Coffee Shop, generally called Pharaona according to the Arabic language version.
The Coffee Shop was initially continued to be operated in the old state, but always attention was paid to the hygienic condition of the dishes and of the equipment.
2013: The Redesigning
In 2013 the premises of the coffee shop underwent a thorough renovation. At the same time a renaming was made to Coffee Shop Aal al-Bayt under a new design according to a new concept.
2014: The continuous development
2014 did not lead to a major upheaval, but the system of continuous improvement was continued. Thus comfortable chairs were for example placed in the interior which can nevertheless still be moved very easily. Also the website went online in this year.
2016: Investments for the future
In autumn 2016 the main room was completely renovated and re-decorated together with the outside area. On the one hand a more pleasant ambience has been created by decorating the walls with tiles in warm colours, on the other hand the new floor and the new walls can be thoroughly cleaned and they have a certain robustness.
2017: Continuity in economically difficult times
The collapse of the Egyptian pound at the end of 2016 caused considerable economic problems also in Luxor. Prices rose sharply – import goods cost in domestic currency in the shortest time partially over twice the price, but also the cost of electricity and water increased significantly – while the income of most Egyptians increased only marginally. Cost increases could only partially be passed on to the customer in this situation. Nevertheless in 2017 attention was paid to maintaining existing quality standards and continuing to pursue the policy of continuous development.
